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Writer's pictureJas Bhandal

Embracing Authenticity: A Punjabi Woman's Perspective on Yoga Beyond the Influencer Culture

In the ever-evolving world of wellness, yoga has transcended its ancient roots, transforming into a mainstream phenomenon embraced by millions across the globe. However, as a Sikh woman deeply rooted in the principles of authenticity and spirituality, I find myself increasingly disheartened by the influencer-driven portrayal of yoga in the Western world. What was once a profound spiritual practice has, in many instances, been reduced to a series of photogenic poses and aesthetically pleasing backdrops. This shift has left many, including myself, yearning for a return to the true essence of yoga.


Growing up in a Sikh household, the values of compassion, humility, and selflessness were instilled in me from a young age. These principles resonate deeply with the foundational teachings of yoga, which emphasize inner growth, self-awareness, and a connection to the divine. However, the commercialization of yoga has often overshadowed these core values, prioritizing external appearances over inner transformation. The influencer culture, with its focus on perfect bodies and glamorous lifestyles, perpetuates a narrow and superficial understanding of yoga, alienating those who seek a deeper, more meaningful connection to the practice.


Yoga, in its truest form, is a journey inward. It is a holistic practice that encompasses not just physical postures but also breathwork, meditation, and ethical living. As a Sikh woman, my yoga practice is intertwined with my faith, serving as a path to self-discovery and spiritual growth. It is a sanctuary where I can connect with my inner self, cultivate mindfulness, and embrace a sense of oneness with the universe. This profound connection is often lost in the influencer narrative, which prioritizes the external over the internal.


One of the most disheartening aspects of the influencer culture is its exclusionary nature. The emphasis on physical appearance and expensive yoga gear can create a sense of inadequacy and unworthiness among those who do not fit the mold. Yoga should be a practice accessible to all, regardless of age, body type, or socioeconomic status. The true beauty of yoga lies in its inclusivity and its ability to adapt to the unique needs and abilities of each individual. As a community, we must strive to create spaces that honor this diversity and foster a sense of belonging for everyone.


Moreover, the commercialization of yoga often strips it of its cultural and spiritual significance. As a practice with deep roots in South Asian traditions, yoga deserves to be respected and understood in its full cultural context. The influencer-driven portrayal frequently overlooks this rich heritage, reducing yoga to a mere fitness trend. It is essential to honor and preserve the cultural integrity of yoga, acknowledging its origins and the wisdom of the ancient sages who developed this profound practice.


In my journey as a yoga practitioner and teacher, I am committed to promoting an authentic and inclusive approach to yoga. This is why I started "Yoga with Jas". I prioritize creating transformative spaces where individuals can explore the holistic practice of yoga, free from judgment and comparison. My classes emphasize mindfulness, self-compassion, and community, and encourage students to look beyond the superficial and connect with their inner selves. Through initiatives such as sliding scale options and community events, I strive to make yoga accessible to all, fostering a sense of unity and support.


Yoga is a sacred practice that transcends the superficial trappings of the influencer culture. I am dedicated to honoring the true essence of yoga, embracing its spiritual, cultural, and inclusive dimensions. Come practice with me and see if this resonates!



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